I’m equal parts information architect, UX writer, and researcher. Whatever the title, I help organizations get the most out of their content and data.
Content is more than just words. To me, content is data materialized as information for human consumption.
- Data that can be sourced and normalized
- Surfaced as information in a meaningful context, for a specific purpose
- Expressed in a useful, usable format, to create knowledge that’s not self-evident for human consumption.
Content needs to solve a problem for the intended audience. I help teams create a structured approach to content that may include user research, content inventory and audit, content modeling, taxonomy and metadata design, and of course, UX writing.
Content strategy orchestrates the purposeful planning, creation, delivery, and governance of content. Content is a strategic business asset. It becomes expensive when there’s no strategy.
I use quantitative and qualitative research to understand your organization’s content landscape, and see how content is and isn’t meeting your business goals. Through shared understanding, we’ll develop a plan together to close gaps. To ensure the strategy is sustainable over time, we will put in place standards and governance where it makes sense.
Information architecture is the structural design of a shared information space. IA connects real-world things that the intended audience recognizes and values, while guiding them to information you have about those things through effective organization, labeling, and navigation.
Some common activities in an IA-focused project include analytics and heuristic assessments, usability and tree testing, card sorting, ecosystem mapping, data modeling, metadata schema design, sitemap and navigation design, content mapping, and migration planning.
Content Ops help scale the impact of content design work while maintaining consistent quality and delivery. It streamlines tasks related to people, processes, and tools/systems.
I’m still exploring my role in content operations. In the meantime, you can find resources, templates, and trainings I’ve contributed to – in case you find them useful. They may not neatly fit into the “UX” box. And that’s okay. They add extra flavor to my journey.
Didn’t mean to land here? I hope these cute corgis were worth it 😉
Clem Auyeung | Content Engineering and Design 