Hi, I’m Clem. 👋 I help organizations solve customer and business problems through the lens of content and systems thinking.

Professional photo of Clem Auyeung.

Currently I’m a Senior Content Strategist at IntelliBridge.

People hire your product or service to get things done. Your content acts as their tour guide.

And behind the scenes, that piece of content is stored as data. We need to design that, too.

I specialize in using words and data to help people get things done. I believe good UX is a conversation that people actually want to have with a product or service. My goal is to connect people, data, and systems in ways that solve a real customer and business problem.

Most recently, I helped government organizations design products and services at ICF Next. As a content strategist, my role was to improve how they communicated with their audiences through websites, apps, and conversational interfaces. I enjoyed educating clients on the following best practices: user research, content design, information architecture, SEO, and plain language writing.

Before this, I was a UX Analyst on the Conversational AI team at Capital One. As a freelance content strategy and user experience consultant, I worked with startups and nonprofits including CMX Media and Reach for Change. In 2017, I received my Master’s in Human Centered Design & Engineering from the University of Washington.

Curious to learn more? Feel free to download my resume or send me a message on LinkedIn.

Why do you care about connecting people, data, and systems?

Design is not just how something looks. Content is data. Words are data. What people see on the interface is supported by the data structures underneath. That’s why we need to design both the content and the data so technology systems can serve up the right information, at the right time, for the right people, and for the right reasons.

The discipline of content design helps us understand what information people need, what’s getting in their way, and how we can help.

Okay then. What is it like to work with you?

I believe in designing content-first, co-creating solutions, and working iteratively with both big data and thick data.

What that might look like will change based on the project, but this is what you can expect:

  • Start with clear goals. What’s the purpose? Where is the need coming from? I ask questions so I understand your concerns and outcomes you want to reach.
  • Solve for real human needs and contexts. People’s intents, motivations, and expectations shape their experience with your digital products. I start by understanding your audience’s deepest needs while keeping your goals in mind.
  • Collaborate with diverse, cross-functional team members. Best designs don’t come from working in silos. A diverse team helps us avoid cultural and ethical blindspots by challenging our own biases.
  • Think in systems but execute on the details. Create unique, differentiated value by focusing on where business goals meet user needs. That’s where the opportunity is to make the biggest impact.
  • Design the conversation first. When a conversation is clear and meaningful, it’s intuitive. Words don’t solve everything but they are the cheapest, lowest-risk way to prototype solutions.
  • Find momentum in learning. Although we won’t know everything in advance, I believe in figuring things out together. It’s better to test our assumptions and hone in on what’s working.
  • Let the best ideas win. While constructive debates and critiques can move an idea forward, egos and politics can get in the way. The best ideas produce the best outcomes for everyone involved.

But what do you do, exactly?

The discipline of content design is broad. I can contribute to the following project needs.

  • Content Strategy
  • Information Architecture
  • User Experience Research
  • UX Writing
  • Data Modeling
  • Website Redesign
  • Content Migration
  • Governance Planning
  • Search Engine Optimization

Who are you outside of work?

I’m an amateur cook, architecture enthusiast, and kettlebell trainer. I also like outdoorsy stuff like hiking and city biking. These days, I try to enjoy simpler pleasures like reading in the park.

I like building communities in my spare time. Over the years, I’ve volunteered for TEDxMinneapolis, User Experience Professional Association, World Information Architecture Day, World Usability Day, Ashoka, and various UX Meetups. It’s a great way to meet a lot of wonderful people and pay it forward. We all stand on shoulders of giants.