Process starts with values we choose to uphold. Here are mine:
- Progressive, shared outcomes
I hope to contribute to these values by:
- building trusting and authentic relationships
- practicing deep listening
- balancing competing business requirements and human needs
- leading inclusive, participatory, and sustainable design practices
- bridging gaps between design, engineering, and product teams
- managing up & across, empowering others’ successes first
I follow the human-centered design process but I’m not dogmatic about it. My process isn’t linear; it adapts to each project. As a designer, what is important is to always start with the human experience. That means examining the situation from people’s own self-evident truths and let that be the North Star that guides the project.
Generally, I follow:
- Test & Refine
I ask questions and listen to your goals and concerns. I care about your goals and clarify how we can work together. I ask questions to understand your audience’s deepest needs while keeping your goals in mind.
I collaborate and find momentum. Although we won’t know everything in advance, I believe in figuring things out together. I work iteratively and share what I know. I speak to be understood rather than to win.
I think about systems while executing on the details. I find the path where your business goals meet user needs. I bridge teams together to help them put people first while adapting to your process.
I use language to shape behavior. I prototype with words to set a clear path for both your audience and your business. That could mean collaboratively developing a product vision or writing conversation maps together. Sometimes it could also mean choosing the right navigation label or writing content for an onboarding flow.