I am part of the team at ICF Next that is helping clinicians and researchers at cancer centers reach more cancer patients about quitting smoking. Because this project is under NDA, I can’t share specific details about the product we are developing.
Our team was tasked with developing a brand new digital product to help cancer centers increase smoking cessation rates among cancer patients. The challenge was in understanding a narrow audience with very specific needs and defining a fuzzy idea from concept to launch.
We started with formative research to define the problem space, and currently the product is in development and testing.
As a content strategist on the project, I helped lead the content-first effort. I contributed to the following areas of the design process:
- Research planning and strategy
- Documentation review and desk research
- User interviews
- Content modeling
- Information architecture
- Concept testing
- Content development
- UI writing
I worked closely with the project leadership team, subject matter experts, UX designers, and developers. Since we haven’t used a content-first approach with the team before, it has been a learning experience for all of us!